Last week, Shanghai Auto Show 2011, Volkswagen Group China, has expanded its portfolio with the official introduction of the Seat brand in the world's largest car market. However, the German giant has more plans in Serbia in China, Volkswagen Group is considering to create a brand to break the popular low cost entry-level segment."We are discussing with our partner First Auto Works, if we need to increase national brands will cost share in the Chinese market," said Weiming Soh, executive vice president of sales and marketing, Volkswagen Group China, at the Automotive News China Conference.
Volkswagen brand group reflects on new ChinaVolkswagen cheap is not the foreign automaker to reach that first idea that many global players have formed cheap brands targeted at entry-level segment of China, including General Motors and Honda Li Nian brand Baojun."At the moment did not compete in the 20 percent market share of low cost, but before decision-making, we must also consider how you can develop this segment," said Soh.
In 2010, the VW group has sold nearly 2 million vehicles in China, registering 37.4 percent more than last year. The company recently revealed plans for a total of € 10.6 billion in the coming years China will continue to increase sales.
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