PEUGEOT CELEBRATES 200 YEAR ANNIVERSARY

- 200 anniversary of the brand

- New Style of Management offers mobility and a new visual identity

- The first new car looks like a Lions emblem - a cool new RCZ

- Environment-offensive: Ion, 100% electric

It was in 1810 that Jean-Pierre and Jean Frederic Peugeot has flour mill from their father in a steel foundry and Peugeot took the family in the industrial era.

Now, 200 years later, a new chapter in the history of Peugeot is opening a further development of the brand, a new management style, a new company Lion badge and a new signature - Peugeot PROPOSAL & EMOTION.

See the individual products and the visual face of the brand in the eyes of current and future customers. Peugeot to evolve and adapt to future challenges in the current Peugeot style turns a new look, typical of the new concept car Peugeot SR1. This dream car is a new expression is stronger, more extreme and pure style Peugeot tomorrow and is also a distinctive feature of the Lion of the new company.

SR1 is a concept car also combine styles of technical characteristics. For example, contains HYbrid4 technology, which will be available on the Peugeot 3008 from 2011. SR1 is a 1.6-liter petrol THP front with a power of 218 hp in combination with the rear electric motor develops 95 horsepower. electric shock only mode, the car becomes the Zero Emission Vehicle (ZEV) that the fuel consumption of 57.7 mpg kombi and 119 g / km of CO2.

When the two power plants operated simultaneously, the SR1 develops a maximum power of 313 horsepower potential while benefiting from four-wheel drive.

Using HYbrid4 technology that will eventually be available in different models of the Peugeot range, the concept SR1 offers convincing evidence that driving pleasure can be combined with respect for the environment.

dynamic performance of the car is reinforced by a rigid structure composed of a lightweight one-piece body comprises a tubular chassis, which is equipped with mechanical components and suspension.

Better exploitation of existing technology to provide the dignified treatment of this unique concept, is double-wishbone suspension with links to the front and back. For even greater driving precision SR1 also innovates with the approval of four-wheel steering. Motorized links wishbones at the rear controls the angle of the rear wheels depending on vehicle speed, resulting in superb agility of the vehicle at all times.

SR1 Peugeot concept car will be unveiled in 2010 Geneva Motor Show in March.

Leo symbol that has been associated with Peugeot products since 1858, is also changing. Created by designers Peugeot own badge Lion is a key component on any vehicle. The new Lion is now simpler design, more dynamic, with a new posture and flexibility. He has a new look bi-metal, using both matte and gloss.

three-dimensional design of more modern times, has given the current blue flag behind the powerful impact. Current blue Peugeot is also darker and has now been combined to create a new name for the character of the brand.

The first production vehicle to demonstrate this new Leo is the stunning Peugeot RCZ launched in the spring.

To reduce their carbon footprint and dependence on fossil fuels, Peugeot has been actively investing in a range of new technologies to meet the mobility needs in the future, without sacrificing driving pleasure.

Today, Peugeot is continuing to improve the efficiency of the engine of his strategy of "downsizing", for both petrol and diesel HDi FAP. In addition, the brand is also working on a new three petrol engines.

Tomorrow, the range of cars will consist of:

100% electric – The first product called the i0n, which will initially be launched onto the European market at the end of 2010, is compact and very easy to drive, and can easily accommodate four people in its spacious interior. Offering good levels of driveability in all circumstances, it is designed for the urban and suburban traffic of Europe’s large cities.

Powered by Li-ion batteries that give it a top speed of 80 mph and a range of 80 miles when fully charged, they can be recharged fully in six hours via a standard household electrical socket or to 80% of their capacity in just 30 minutes, via a bespoke rapid recharging unit.

In terms of light commercial vehicles (LCVs), from the spring of 2010, a 100% electric Partner Origin van will also be available, with a load capacity of 3 m3.

Micro-Hybrid – Peugeot’s e-HDi system will be widely introduced across the Marque’s model range from the end of 2011. It will reduce both fuel consumption and CO2 emissions by up to 15%.

Full-Hybrid – In the spring of 2011, the 3008 HYbrid4 will combine environmental efficiency and versatility in day-to-day use.

This innovative technology allows:

a reduction in fuel consumption and CO2 emissions of 35% (74.3 mpg, 99g of CO2)
a “zero emission” mode when the vehicle is driven in electric only mode, benefiting fuel economy and silent operation
a boost to performance, with a potential maximum power output of 200 bhp
As the electric power train is mounted at the rear of the vehicle it also provides a number of other benefits such as the ability to provide all wheel drive.

The Peugeot 3008 Hybrid4 will be the first diesel hybrid on the market and will be followed by other Peugeot hybrid models.

HYbrid4 Plug-in - In 2012, Peugeot will be introducing plug-in HYbrid4 technology for a further reduction in emissions levels: the target is less than 50g of CO2/km and 141 mpg.

This environmental strategy followed by the Marque also applies to its two-wheeled vehicles produced by Peugeot Scooters.

Peugeot is currently developing an electric bicycle in partnership with Ultra Motor. It is powered by an electric motor combined with a removable 36 volt Li-ion battery pack, offering a range of 44 miles.

The E-Vivacity, a 100% electric scooter with a power equivalent to that of a 50 cm3 petrol engined scooter, is a new eco-friendly mode of transport, which is reasonably priced and offers extremely low maintenance and running costs.

Its Li-ion battery pack can be fully recharged in 4 hours and recharged to 80% of its capacity in 2 hours, offering a range from 50 to 62 miles.

Clean and quiet, with good acceleration from a standing start and a maximum speed of 28 mph, it blends seamlessly into urban traffic. The production model will be unveiled at the end of 2010 and will go on sale in 2011. With 15 years experience in this type of technology, Peugeot is perfectly placed to maximise every opportunity.

On the strength of the technology already deployed in its cars and two-wheelers, Peugeot is rising to the environmental challenge of today and tomorrow. Peugeot is, however, going further with a comprehensive response to the mobility needs of the future.

Capitalising on its comprehensive range of cars, light commercial vehicles, scooters and cycles, Peugeot has created an original mobility service offer called, Mu by Peugeot.

This unique and innovative service allows everyone, whether or not they own a vehicle, and whether or not they are already a Peugeot customer, to access a range of mobility services, all by means of a pre-paid credit card which can be topped up online. The principle is simple: customers top up their cards by purchasing mobility units directly on the website. These mobility units can then be used in two different ways:

To rent products and accessories from the Peugeot range, such as a private vehicle (207, 308 CC, 3008…) for a weekend away, a bicycle for a family outing, a scooter for getting around town, a commercial vehicle for moving house or an accessory for a special journey: GPS, roof rack, etc…
To purchase services from one of the programmes partners. The card holder can book a plane or train ticket, a hotel room, or organise a personalised journey. Driving lessons, an introduction to eco-friendly driving or advanced driving lessons can also be booked.

The programme has already been trialled successfully in a number of cities in France and among 20,000 group employees. In December 2009, 27 Parisian sites were introduced to the current programme, including Peugeot dealers, Peugeot Scooter dealers, and Peugeot Avenue, the Marque’s ‘shop window’ on the Champs Elysées. Roll-out in a number of other European cities is planned in the near future: Berlin, Rome, London, Brussels and Madrid…

So far, 42% of Mu by Peugeot users make use of this service to experience Peugeot’s range of private vehicles and with Mu by Peugeot, the Marque is forging new relationships with its customers. It is also a service that generates additional point of sale traffic by attracting new customers, and is, therefore, also a means of winning market share for the Marque.

Since 1810, Peugeot has associated its name, and later its Lion emblem, to hand-saws, tools, steel crinoline stays, coffee grinders, salt and pepper grinders, bicycles, motorcycles, scooters, cars and light commercial vehicles. To each of these worlds Peugeot has brought passion and innovation, while laying emphasis on its industrial origins based in particular on strong principles and the working of steel.

Now a new and exciting chapter is about to start!